28 Feb 2025
Insights on how to stand out in a competitive market.
Thursday the 21st of February we had the pleasure of hosting an exclusive breakfast event at the iconic Hotel Café Royal in London, bringing together different industry leaders to explore the intersections of branding, sales, marketing, revenue, distribution, and operational execution. The event offered attendees valuable insights from experts across these imperative multiple disciplines, highlighting imperative pathways to excellence in the evolving hospitality landscape and trends.
Branding
Sasha Vidakovic of SVI Design, drawing on more than three decades of branding expertise, emphasized that effective branding transcends visual elements. "A strong brand is fundamental, unique, and beneficial," Vidakovic noted, underscoring the importance of context, strategy, and consistent behavior in establishing memorable brand identities. He shared some practial cases from their vast porfolio.
Sales & Marketing The global perspective on hospitality sales & marketing was addressed by Tracy from Connect Worldwide (CWW), who discussed significant trends in corporate, MICE and leisure sales. Tracy highlighted the critical importance of adaptability in local markets and maintaining a customer-centric approach as consumer preferences continue to evolve.
Revenue & Distribution
Digital revenue strategies took center stage during Riley's presentation from NUVHO Smart Hoteliers. Riley shared proven techniques for optimizing online visibility and increasing direct bookings, stressing the necessity of meeting consumers on their preferred platforms in today's digital-first environment.
Live the brand
Our Managing Director, Andrès, delivered a compelling masterclass on the concept of "Live the Brand" through operational execution. His presentation detailed how every aspect of hotel operations must align with core brand values to create authentic and memorable guest experiences, with diffrent well-proven frameworks that can be adapted to all hotels, including fostering a strong culture and building different guest journeys and not a singular one.
Art in hospitality
Complementing the operational focus, Jack Newell from the Grove Gallery explored the "Art of Excellence" illustrating how thoughtfully curated art collections can enhance a hotel's unique identity and elevate the guest experience by creating distinctive atmospheres that resonate with visitors especially in the high-end and luxury segments.
Some key takeaways from the event:
Successful branding requires more than visual identity—it must be fundamental, unique, and deliver tangible benefits. How are you truly different from the others?
Global market success depends on local adaptability and strategic partnerships.
Trust-building, personalization, and market agility represent the future of hospitality sales.
Direct booking strategies remain crucial in navigating the complex digital landscape, including rankings on different platforms such as Google.
Operational delivery and artistic elements plays integral roles in defining distinctive hotel identities. This includes implementing strategic and executional tools that brings the brand to life and not only in the words of marketing only.
This gathering represents yet another successful event for what we in RG Hospitality Management is all about - bringing together diverse expertise to elevate the hospitality experience that is passionate. By exploring these interconnected elements of branding, operations and guest experience, we continue to develop cornerstones for excellence in our industry to further shape the industry.
To always stay updated on our events and industry inisghts, sign up to our newsletter today and feel free to reach out to us on contact@rghmanagement.com if you would like us to share some more specific insights from the event with us and our guest speakers.